cover image E-STOCKS: Finding the Hidden Blue Chips Among the Internet Imposters

E-STOCKS: Finding the Hidden Blue Chips Among the Internet Imposters

Peter S. Cohan, . . HarperBusiness, $30 (400pp) ISBN 978-0-06-662083-1

Countering assumptions about the end of the Internet boom, investment consultant Cohan advocates investing in the Internet—but with a careful strategy for finding long-term players. Based on research on several hundred companies, the book offers seven methods for evaluating Internet stocks, including looking at different levels of market information, evaluating networked businesses and understanding different types of Internet ventures. Cohan (e-Profit) makes his case convincingly, though his strategies are best for more experienced investors. Illus. (June)