cover image Jack Welch & the G.E. Way: Management Insights and Leadership Secrets of the Legendary CEO

Jack Welch & the G.E. Way: Management Insights and Leadership Secrets of the Legendary CEO

Robert Slater. McGraw-Hill Companies, $29.95 (328pp) ISBN 978-0-07-058104-3

Slater has written two previous books on General Electric chairman and CEO Jack Welch (The New GE, 1992; Get Better or Get Beaten!, 1994), so readers might wonder whether hard-driving Welch, stoic pioneer of downsizing, has anything new to add. Slater does not disappoint in this conversationally written, solid manual that, despite its promotional hype and adulatory tone, distills Welch's business philosophy--an amalgam of Zen-like axioms, bromides and tough-minded pragmatism--in a way that will reward managers at all levels who seek to create a learning environment and transform learning into action. Companies would do well to heed Welch's advice on how to foster an open-ended, informal work atmosphere that will encourage employees to speak out, breaking down the walls of hostility between managers and subordinates. Interweaving snippets of interviews with Welch, Slater (biographer of investor George Soros) competently traces GE's transition from manufacturing to a service-oriented enterprise, its takeover and turnaround of NBC, its expansion into financial services and overseas markets. Editor, Jeffrey Krames; agent, Chris Calhoun at Sterling Lord Literistic. (Sept.)