cover image Winners Never Cheat: Everyday Values We Learned as Children But May Have Forgotten

Winners Never Cheat: Everyday Values We Learned as Children But May Have Forgotten

Jon M. Huntsman. Wharton School Publishing, $19.95 (185pp) ISBN 978-0-13-186366-8

This year, Huntsman took his multibillion dollar eponymous petrochemical company public, pushing him even higher on the upper tiers of Forbes's wealthiest list. This little book is structured around old-school aphorisms (""Play by the Rules""; ""Check Your Moral Compass"") from which Huntsman draws an informal moral code. King's foreword touches on the big picture: Huntsman's unremarkable beginnings, his scholarship to Wharton, his founding and stewarding of Huntsman Chemical, his giant Salt Lake City home and his philanthropy-as well as Huntsman's struggles with cancer, and the family members he has lost to the disease. Huntsman's own chapters include mild rants against lawyers, the story of his son's ""successful 2004 campaign for governor"" of Nevada, tales of his other eight children, their travels, business deals and the role of prayer in their lives. Prescriptive but digressive, Huntsman's book feels a lot like a long, informal speech to a graduating class.