cover image Hippo Eats Dwarf: A Field Guide to Hoaxes and Other B.S.

Hippo Eats Dwarf: A Field Guide to Hoaxes and Other B.S.

Alex Boese, . . Harcourt, $14 (278pp) ISBN 978-0-15-603083-0

Hoaxes are but one tile in the vast mosaic of mis- and disinformation detailed in this delicious compendium of fakery. The ones that Boese offers are a far cry from the classic deceptions spotlighted in his previous The Museum of Hoaxes ; they're mainly smirky Internet pranks, like a fake CNN.com news report that fellatio protects against breast cancer. But Boese finds inexhaustible fodder for his theme of the ubiquitous fakery of modern life, including Enron-style business scams, lip-synching scandals, artificial flavors, mislabeled meats, doctored photos, covert marketing campaigns, celebrity plastic surgery and denials of surgery, breast implants, and that oldest of ruses, the fake orgasm. He also covers a smattering of conspiracy theories—from perennials like subliminal advertising and the "Paul is dead" rumor, to a recent Sudanese panic he dubs the "penis-melting Zionist robot comb"—proving that we are at our most gullible when we are most suspicious. Boese wittily tracks down the leads to establish the truth or—usually—falsehood behind the facade, and sprinkles in handy "Reality Rules" to bolster readers' defenses against nonsense, the most pertinent of which is, "[j]ust because you read it on the Internet doesn't mean it's true." Photos. (Apr.)