cover image Marketplace of the Gods: How Economics Explains Religion

Marketplace of the Gods: How Economics Explains Religion

Larry Witham, . . Oxford Univ., $29.95 (246pp) ISBN 978-0-19-539475-7

A former religion reporter for the Washington Times , Witham turns his attention to the contemporary rise of economic theories to explain religion. Drawing on the works of Rodney Stark, Roger Finke, and Laurence R. Iannaccone, among others, he explores how these academics use economic models of costs and benefits to explain the persistence of religious faith in an age of growing secularization. While Witham gets off to a slow start, his concluding chapters offer insight into the way economic theories try to explain some of modernity's most perplexing issues: why is the United States more religious than Europe? What are the cost-benefits of extreme faith, such as that of religiously inspired terrorists? Economic answers such as the widely embraced theory that religions thrive on competition and are stifled by state regulation are ultimately reductionist; Witham quotes influential religion sociologist Robert Wuthnow, who has said that an economic analysis “fails to illuminate about 90 percent of what I find interesting about religion.” Many readers may agree. Yet in a world dominated by the marketplace, books such as this one are an important part of the conversation. (May)