cover image The Sorcerers and Their Apprentices: How the Digital Magicians of the MIT Media Lab Are Creating the Innovative Technologies That Will Transform Our Lives

The Sorcerers and Their Apprentices: How the Digital Magicians of the MIT Media Lab Are Creating the Innovative Technologies That Will Transform Our Lives

Frank Moss. Crown Business, $27.50 (272p) ISBN 978-0-307-58910-1

In this boosterish but underwhelming prospectus, the director of the Massachusetts Institute of Technology's storied Media Lab extols the avant-garde digital technologies erupting from his institution. Some of the projects he profiles, like better prosthetic limbs, are very worthwhile. Others, like a fork that warns you when you're eating too fast, seem trivial and annoying. And some, like digital instruments that let people with "a complete lack of any %E2%80%98natural musical talent'... experience the sheer joy of making music," are clear public nuisances. (Guitar Hero was a Lab spinoff, the author boasts.) Moss celebrates Lab denizens' "incredible passion" and insists, unconvincingly, that participatory corporate sponsorships (industry employees "collaborate" with the academics) never nudge their "total creative freedom" toward marketable gimmicks. In the background hovers his vision of a posthuman future that's half digital nanny-state, half nouveau-riche daydream for the techno-elite ("A chef in Beijing could work with a robotic partner in Boston to prepare a ten-course banquet in my kitchen"). Moss's hackneyed cheerleading doesn't dispel the impression that the Lab mainly generates overhyped mediocrity. Photos. (June 7)