The Murad Method: Wrinkle-Proof, Repair, and Renew Your Skin with the Proven 5-Week Program

Murad, an assistant clinical professor of dermatology at the Univ. of California, L.A., and the developer of his own skin-care product line, charts the usual regimen in his new guide: cleanse, exfoliate, moisturize, use sun screen and make sure to hydrate by drinking lots of water.""Everything we know about aging tells us that the decline in function over the years is a story of water loss,"" he maintains, and much of his book is devoted to""getting water into cells and keeping it there."" Murad stresses the importance of internal health for external beauty, as did Nicholas Perricone in his successful The Wrinkle Cure. Writing with LA Times columnist Lange, Murad does helpfully recommend some over-the-counter products, and suggests that consumers carefully read labels for ingredients--though he touts his own eponymous brand of skin care products as well. The big wrinkle in Murad's book is that there's not much new and exciting in it--but nevertheless it's a helpful resource for those looking to care for their skin outside (with lotions and cleansers) and inside (with supplements and healthy eating--pomegranate juice, for example, has more antioxidant activity than green tea).