How to Publish, Promote, and Sell Your Own Book: The Insider's Guide to Everything You Need To..

Although some notable titles on the subject exist (including Dan Poynter's The Self-Publishing Manual and Marilyn and Tom Ross's Complete Guide to Self-Publishing), Holt presents a worthy addition that should not be overlooked by aspiring writer-publishers. A successful self-publisher of self-help books (which he later sold for reprint to major houses), he offers a solid grounding in editorial, production and marketing basics, and provides tips to aid neophytes avoid common pitfalls. He is especially attentive to the more delicate stages of the self-publication process: how to work with a printer (and save money doing it), create an attractive cover, price the book, etc. The sections on marketing and on selling reprint rights are particularly valuable. Holt's lucid writing and businesslike approach will appeal to many. December 30