cover image Rogers' Rules for Success / Henry C. Rog

Rogers' Rules for Success / Henry C. Rog

Henry Rogers. St. Martin's Press, $8.95 (0pp) ISBN 978-0-312-68830-1

Chairman of the public relations firm Rogers & Cowan, the author claims that he rose to the top as a publicist because he was able to be ingratiating without being sycophantic. He discusses his theory of ""psycho-relations,'' which involves buttering up clients without seeming to do so. His experiences, he maintains, can be applied by the reader to other situations. PW observed that ``Rogers expands his tactical guide with lists galore, ranging from reasons to buy this book to rules for coping with a stress overload.'' (April)