cover image Ebay(tm) Strategies: 10 Proven Methods to Maximize Your Ebay Business

Ebay(tm) Strategies: 10 Proven Methods to Maximize Your Ebay Business

Scot Wingo. Prentice Hall, $27.99 (336pp) ISBN 978-0-321-25616-4

There are businesses earning $1 million a year selling products on eBay, and, according to Wingo, who consults for the Web site's sellers through his firm ChannelAdvisor, the Darwinian rule of eBay is that your business must grow or die. As Wingo makes clear, this is not a primer for beginners: it's for experienced sellers who want to take their business to the next level. Most of the book elaborates on Wingo's five P's for eBay success: product (choosing product, understanding its life cycle), price (the price/velocity curve), promotion (e.g., using the eBay search engine to your advantage), placement (choosing the right category for your products) and performance (how to measure it). There's lots of eBay and business terminology, but concise chapter summaries review key terms and concepts and provide exercises. For experienced eBay sellers who want to grow their business, this is a clear, concise and useful tool.