cover image Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Trium PH of Philip Morris

Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Trium PH of Philip Morris

Richard Kluger. Knopf Publishing Group, $19.95 (832pp) ISBN 978-0-375-70036-1

This expose of marketing strategies that have thrown a deadly smoke screen over the risks of lighting up was an NBCC award finalist and New York Times notable book. (Nov.)