Your Money Personality: What It Is and How You Can Profit from It

Basing this guide on the ""Moneymax Profile,'' a one-page questionnaire she developed and distributes, Los Angeles psychologist Gurney identifies nine distinct types of ``money personalities''Entrepreneurs, Hunters, High-Rollers, Safety Players, Achievers, Perfectionists, Money Masters, Producers and Optimists. Knowing which one you are can bring serenity if not untold riches, according to the author. In somewhat clinical terms, she explains the characteristics of each type and demonstrates pitfalls associated with each category: Entrepreneurs are confident, have a drive to excel, enjoy prestige, are ``mostly male''; High Rollers love risk, like to spend, are not proud of the way they handle money. Gurney also includes guidelines to help readers discover their personality type, to change attitudes, save, invest and ``use your money to complement who you are instead of trying to find yourself in your money.'' (April)