Corporate Realities and Environmental Truths: Strategies for Leading Your Business in the Environmental Era

This well-structured, useful guide is aimed at the rapidly increasing number of business/industrial firms which have been encouraged by public pressure, government regulations and a demand for corporate responsibility to enter what the authors call ``a new era of environmental activism.'' The authors (Bennett is author of Green Pages , Freierman is an environmental consultant/writer and George is author of The Baldrige Quality System ), outline a long-term, systematic program called Total Quality Environmental Management (TQEM). Already adopted by such companies as Xerox, 3M, Procter & Gamble and Merck, TQEM involves creating a corporate environmental policy to be implemented by trained, empowered employees under management guidance and encouragement. The last two-thirds of the book offer specific courses of action for recycling, reducing environmental health threats, marketing, reaching the media, reaching the community and reaching a profitable ``green'' cooperation with government agencies and activist groups. Scattered throughout are case histories of companies that have successfully opted for ``sustainable development'' over ``unlimited growth.'' (Sept.)