cover image SPAM KINGS: The Real Story Behind the High-Rolling Hucksters Pushing Porn, Pills, and Penis Enlargements

SPAM KINGS: The Real Story Behind the High-Rolling Hucksters Pushing Porn, Pills, and Penis Enlargements

Brian McWilliams, . . O'Reilly, $22.95 (333pp) ISBN 978-0-596-00732-4

With monikers like Shiksaa, Dr. Fatburn, Mad Pierre and Terri Tickle, the subjects of McWilliams's debut often sound cut straight from pulp or comic-book noir farce— despite being real. A brisk narrative sets immediately on the trail of one of them: Davis Hawke, a chess-geek neo-Nazi turned spam lord. We also meet Shiksaa, a frustrated AOL user turned antispam vigilante who, along with a posse of like-minded netizens, fights running battles with spammers like Hawke, the man behind countless herbal Viagra offers and get-rich-quick schemes. McWilliams, an experienced business and technology reporter, manages, at his best, to make stories of people glued to their computers read like a thriller. His true (if virtual) crime tale's quick pacing and use of online exchanges provide relief from details of how , technically, spam kings operate (not always gripping moments: "Hawke purchased and downloaded a copy of Extractor Pro from the company's Web site"). This helps McWilliams pull a lively tale from the messy web of computer-geek criminality and righteous antispammer reprisal—and one from which spam-beleaguered computer users may take heart. Agent, Martha Jewett at Business Books of Distinction. (Oct.)

Forecast: McWilliams—who garnered some press after a 2002 piece on the contents of Saddam Hussein's inbox—writes authoritatively and will be touring, giving this book the makings of a sleeper.