The Most Effective Organization in the U.S.: Leadership Secrets of the Salvation Army

A clear mission, innovative techniques, commitment, efficiency and visible outcomes are the name of the business game, and also happen to be exemplified by the Salvation Army. In ""The Most Effective Organization in the U.S."": Leadership Secrets of the Salvation Army, Robert A. Watson, an officer in the Salvation Army for 44 years, and freelance writer Ben Brown mine the organizational riches of this familiar group and present them as a model for others in the nonprofit and for-profit worlds. Watson, who as a child was clothed, fed and kept busy by the Salvation Army, reveals the skills and principles he learned as an officer of a company that completes projects from top to bottom from conceiving an idea and building a site to designing the financial plan and hiring, training and inspiring employees. The organization famous for its big heart also has plenty of sense. Proceeds go to the Salvation Army. ( Nov. 13)