cover image PowerLiving by Jake: Eleven Lessons to Change Your Life

PowerLiving by Jake: Eleven Lessons to Change Your Life

Jake Steinfeld. Random House (NY), $23 (192pp) ISBN 978-0-679-45683-4

A stuttering, ""fat schlump of a kid"" from Long Island, N.Y., Steinfeld took up weight training in high school and changed the course of his life. After brief attempts at college and advertising sales for his father, he moved to Los Angeles to pursue his dream of the title ""Mr. America."" Disenchanted with the widespread use of steroids among bodybuilders, he changed course again, and single-handedly ""created the personal fitness training industry in Hollywood,"" with his company, Body By Jake. Inspired by an ever-growing client list of high-powered stars and executives, including Steven Spielberg and Harrison Ford, Steinfeld continued ""spinning"" each of his successes into others: TV and movie roles, fitness products, infomercials, Body by Jake magazine and cable's FIT-TV network. With inspiring personal stories and endearing humility and humor, Steinfeld teaches readers his 11 lessons: to believe in themselves, use their imaginations, set reachable goals, create long-term plans, find supportive people, build and protect good reputations, make thoughtful decisions, face fears, embrace failures, handle changes, be completely committed and never give up. This compelling response to the mind-body problem deserves a wide readership. Photos. Simultaneous audio; author tour.