Poor Richard's Legacy: American Business Values from Benjamin Franklin to Michael Milken

Peter Baida. Quill, $11 (0pp) ISBN 978-0-688-10966-0

This chronicle of American business values profiles such business giants as Astor and Rockefeller, displays dissenting opinions from the likes of Twain and Ralph Nader, limns the interaction of economic forces and popular literature, and perceives moral standards as being in a downward spiral. PW called this an ``ingeniously conceived and brightly executed social history.'' (Sept.)

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