cover image Every Street is Paved with Gold: The Road to Real Success

Every Street is Paved with Gold: The Road to Real Success

Woo-Choong Kim, Woo-Choong Kim. William Morrow & Company, $20 (254pp) ISBN 978-0-688-11327-8

In an optimistic life guide reminiscent of the philosophies of Dale Carnegie and Norman Vincent Peale, the founder and CEO of Seoul-based Daewoo, the world's 45th-largest industrial empire, relates how he rose from newsboy to leader of a business with international sales of $22 billion in 1991. Kim dispenses advice in short takes and aphorisms--all of which suggest that intense study, hard work, self-confidence, persistence and fair dealing beget ``accomplishment, fulfillment, personal development and contribution to society.'' Hortatory examples include ``If you are just holding your own, others are passing you by''; ``Make easy decisions first, it gets them out of the way''; and ``In true competition, there is no end that can justify unfair means.'' According to Kraar, a member of Fortune 's editorial board, ``Kim personifies the drive and imagination that make East Asia a dynamic center of economic growth.'' (Oct.)