cover image DIANA VREELAND

DIANA VREELAND

Eleanor Dwight, . . Morrow, $50 (308pp) ISBN 978-0-688-16738-7

"I was always fascinated by the absurdities and the luxuries and the snobbism that the world of the fashion magazines showed.... But I lived in that world... because I was always of that world—at least in my imagination," legendary editor Vreeland (1906–1989) once said, and for this sweeping, visual biography, Dwight spoke with Vreeland's family, friends and colleagues to offer a glimpse into the world of la mode. After breezing through Vreeland's New York childhood, Dwight (Edith Wharton: An Extraordinary Life) plunges into her ambitious adult life. She married businessman Reed Vreeland, and with their two young children, they moved to London, where they spent six years that would "transform [Vreeland] from a postdebutante into a soignée woman of the world." Vreeland started a lingerie business; made frequent visits to her "spiritual home," Paris; and befriended such designers as Patou, Schiaparelli and Chanel. Upon returning stateside in 1935, Vreeland wrote an inventive column for Harper's Bazaar, "Why Don't You?" and later became a top editor there. Not classically beautiful, yet always fashionable and immensely creative—Vreeland photographed models in Frank Lloyd Wright homes instead of in staged studios, as had been the norm—she lived an artistic, innovative life. She became Vogue's editor-in-chief in 1963, and her penchant for flamboyant, expensive stories that reflected aristocratic, international glamour led to her abrupt firing in 1971. She rebounded, however, serving as a consultant to the Metropolitan Museum's Costume Institute before her death. Laden with enthralling portraits of chic personalities from Greta Garbo and Jackie Kennedy to Lauren Hutton and Yves St. Laurent, this celebration of her life will please fashionistas young and old. Color & b&w photos. Agent, John Hawkins. (Nov. 1)

Forecast:Vreeland's autobiography, D.V., is still in print after 18 years, and her illustrated book, Allure, was reissued by Bulfinch last month. Expect to see mentions of Dwight's book in fashion magazines; it's a good companion to another fashionable career woman's memoir, Mary Wells Lawrence's A Big Life in Advertising (Forecasts, Apr. 8).