Whoever Makes the Most Mistakes Wins: The Paradox of Innovation

From the ""learn from your mistakes"" school of thought comes Whoever Makes the Most Mistakes Wins: The Paradox of Innovation. Today's business world calls for taking risks and accepting setbacks, say authors Richard Farson (Management of the Absurd) and Ralph Keyes (Chancing It). In this tiny volume, they cite examples from Rudy Giuliani's performance amid the chaos of September 11 to inventor Charles Kettering's perseverance in the face of adversity. Recognizing obstacles is essential to victory, Farson and Keyes contend, and despite their book's brevity, they demonstrate concrete ways to do so. (June 10)