Macy's: The Store. The Star. The Story.

This lavishly illustrated history documents the iconic store's evolution over the past 150 years—from founder Rowland Macy's vision to decades of competition, restoration and expansion. Archival materials provide rich servings of Americana, and detailed footnotes contrast each chapter in Macy's development with a time line of concurrent historical events, trends and fashions. Discussions of Macy's move into suburban communities as well as the move of the flagship store to Herald Square in 1902, the animated competition between Macy's and Gimbels, the start of the famous flower show and Thanksgiving parade, and Macy's involvement in The Miracle on 34th Street are supplemented with extensively researched notes, anecdotes, rare photographs, advertisements and other enlivening illustrations. Grippo (Macy's Thanksgiving Parade ) depicts how Macy's has remade itself with the times and for the changing needs of its consumers—who will delight in this affectionate tribute. (Feb.)