cover image Everyone's Money Book

Everyone's Money Book

Jordan Elliot Goodman, Sonny Bloch. Kaplan Publishing, $24.95 (824pp) ISBN 978-0-7931-0721-6

This massive effort to provide every bit of financial information of possible use to all is a daring concept. The authors promise guidance here for each stage of life from age 20 to 70. Admirably clear and complete explanations of stocks, bonds, mutual funds, etc. and the more sophisticated puts, calls, options--along with home-buying, insurance, college funding advice--constitute a financial education that could take years at business school. Goodman is a Wall Street correspondent for Money magazine and an NBC-TV analyst, Bloch hosts Talking Money on TV and radio. 100,000 first printing; $200,000 ad/promo; Fortune Book Club alternate; author tour. (Nov.)