MILLIONAIRE REAL ESTATE MENTOR: The Secrets to Financial Freedom Through Real Estate Investing

In theory, making money in real estate is a matter of simply selling a property for more than you paid for it. Naturally, there's a bit more to it than that, and Whitney, who's made millions buying and selling real estate and offers his advice through classes and books, here walks potential buyers through the fundamentals of real estate investing, including finding property, arranging financing and locating buyers. By explaining the fine print, Whitney gives readers the tools they need to approach the real estate market smartly. He supports his lessons with dozens of mini-profiles—including photos—of his students, all of whom have turned healthy profits following his advice. Although the relentlessly optimistic tone (e.g., "A million in debt will be a million in net") makes light of the risks of cashless investing, Whitney's advice is primarily practical. For example, much is made of how a fresh coat of paint, new carpets and a well-kept lawn can increase the resale value of a property. Whitney also includes helpful worksheets for pricing properties and sample contracts for creating an option to buy. Whitney's program relies heavily on creative financing schemes, such as loans from hard-money lenders and sandwich mortgages, but in the end, Whitney's real secret is salesmanship: "When you have a plan and know your options, you will be confident and unafraid—and have all the ammunition you need to become very wealthy." (Apr.)

Forecast:Like many seminar-giving sages, Whitney has his share of detractors. But those new to the real estate game will go for Whitney's book; an author tour, print advertising and e-mail promos should help.