cover image The Mom & Pop Store: How the Unsung Heroes of the American Economy Are Surviving and Thriving

The Mom & Pop Store: How the Unsung Heroes of the American Economy Are Surviving and Thriving

Robert Spector, . . Walker, $26 (293pp) ISBN 978-0-8027-1605-7

Spector (Category Killers ) offers a love letter to American small-business people, in particular his beloved, hardworking father, a neighborhood butcher. A tribute to local merchants, depicted as independent, passionate and persistent and the guardians of our most basic and enduring commercial bond, the book presents a broad, intriguing history of the 90% of all modern-day U.S. businesses, which are family-owned or controlled, and their neighborhood-defining, community-building, ethics-based contribution to the American way of life. Spector touches on such examples of small-business successes as Rob Kaufelt of Murray's Cheese in New York's Greenwich Village, but his book truly sings when the author recounts his childhood spent in his family's butcher shop and the practical wisdom he gleaned at his father's knee. Cheerful and charming, this is a heartfelt look at life on “the other side of the counter.” (Sept.)