cover image THE E-ALIGNED ENTERPRISE: How to Map and Measure Your Company's Course in the New Economy

THE E-ALIGNED ENTERPRISE: How to Map and Measure Your Company's Course in the New Economy

Jac Fitz-enz, . . Amacom, $27.95 (288pp) ISBN 978-0-8144-0625-0

When planning operations in the e-commerce environment, companies should concentrate on traditional basics, argues consultant Fitz-enz: leadership (setting standards, establishing vision), clear strategy and "human capital" (attracting and motivating employees). Yet Fitz-enz only addresses what the title promises in the last 20% of the book. Those looking for a detailed guide will be disappointed. (June)