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PUSHING THE DIGITAL FRONTIER: Insights into the Changing Landscape of E-Business

PUSHING THE DIGITAL FRONTIER: Insights into the Changing Landscape of E-Business

, . . Amacom, $27.95 (352pp) ISBN 978-0-8144-0644-1

The editors, affiliated with the new eBusiness Research Center at Penn State, offer flexible best-practices models for strategic challenges facing businesses in the new economy. Their concerns include measuring return on e-business investments and assets (including knowledge), developing markets through Web personalization, and managing technology and regulatory issues. However, the breadth of their reach and the depth of their analysis may overwhelm uninitiated readers. (June)