cover image Heritage: The Making of an American Family

Heritage: The Making of an American Family

Robert B. Pamplin. Mastermedia Publishing Company, $24.95 (520pp) ISBN 978-0-942361-96-4

Peale's foreword sets the tone for this saga of the Pamplin family, whose success generation after generation is attributed to the ``power of positive thinking,'' along with ``help from the Higher Power.'' Pamplin and his coauthors reconstruct a 1000-year genealogy dating from about the Battle of Hastings as background for the great fortune amassed by contemporary Pamplins. Senior shaped the conglomerate Georgia Pacific Corporation; Junior, who claims to have made his first million dollars while still an undergraduate, in addition to his business career is a minister who founded the Christ Community Church, which engages in a wide range of philanthropic, academic and ecological activities in the Northwest. This self-congratulatory, scripture-enhanced account will be of interest primarily to the inspirational market. $200,000 ad/promo; author tour. (June)