The Blue Way: How to Profit by Investing in a Better World

This call to arms for Democratic investors from the cofounders of Blue Investment Management, an ethical investment fund, belies the widespread myth that progressive investing is financially unsound. The Blue Index—the companies in the S&P 500 that are socially responsible and have also supported Democratic candidates over the last five election cycles—outperform the market by nearly 20%, and outperform red S&P 500 companies by 23%, they assert. While “blue” companies often have cultures and business models that are more innovative, more flexible, more employee-friendly and more eco-efficient, they tend to be dismissed as less viable investments. The bulk of investment capital continues to prop up conservative causes, the authors say, claiming that most investors don't realize that no matter where they invest their money, much of it is likely to funnel directly into the Republican Party. Surprisingly, 84% of S&P 500 companies support Republican causes; according to the authors the ravenous lobbyist culture keeps the money flowing. The authors set forth a solid plan for progressive investors who want to make sure their money supports their politics. Many will find this exhortation to “build our own political capital market” a well-presented political and financial wakeup call. (Oct.)