cover image The Greatest Principle: Unlocking the Hidden Keys to Ultimate Success in All Areas of Your Life

The Greatest Principle: Unlocking the Hidden Keys to Ultimate Success in All Areas of Your Life

Alexander Loyd. Grand Central Life & Style, $27 (272p) ISBN 978-1-4555-5387-7

Joining the same self-help family as The Secret, Loyd (The Healing Code) posits that what he calls the “Greatest Principle”—love—is the only true way to accomplish anything in life. He notes that the core of most self-help schemes consists of three key principles—focus on what you want, figure out a plan to get there, and put the plan into action—and he claims that these principles fail 97% of the time, often leaving people even worse off. Instead, bringing one’s unconscious mind into the picture and deprogramming long-held false beliefs is the way to start. In his arsenal are the “Heart Screen tool,” to recognize damaging unconscious beliefs, as well as the “Energy Medicine tool” and “Reprogramming Statements tool.” Once damaging issues are recognized, Loyd introduces his key to ensuring ultimate success: setting goals that are in truth, in love, and in harmony with your success goal. Insisting that readers choose as their ultimate success goal an inner state rather than a material object, Loyd offers practical solutions to resolving past hurts and finding success in the future. (June)