cover image GEEKS AND GEEZERS: How Era, Values, and Defining Moments Shape Leaders

GEEKS AND GEEZERS: How Era, Values, and Defining Moments Shape Leaders

Robert J. Thomas, Warren G. Bennis, . . Harvard Business School, $26.95 (224pp) ISBN 978-1-57851-582-0

Successful leaders young and old share numerous qualities, say Bennis and Thomas. The authors, who bring considerable experience to the table (Bennis has written over 30 books on leadership and Thomas is a senior fellow with Accenture's Institute for Strategic Change), interviewed more than 40 leaders—who they deem either "geeks" (aged 21–34) or "geezers" (aged 70–82)—to evaluate the effect of era on values and success. The two groups vary in terms of their ambitions, heroes and family lives, but members of both sets share one common experience: all have "undergone at least one intense, transformational experience," which the authors call a "crucible." In some cases the crucible was an actual hardship, e.g., geezer Sidney Rittenberg spent 16 years in prison in China for speaking out against the government. For others, it was a dramatic experience, such as NYSE pioneer Muriel Siebert's entry into male-dominated Wall Street in 1967 or geek Liz Altman's stint working at a Japanese Sony factory before becoming a Motorola v-p. The authors offer interviews and statistical data as evidence for the value of the crucible experiences. Among the survey results: of the geezers, 87% had mothers who worked at home, while only 7% of the geeks grew up similarly; 8% of the geezers had divorced parents, versus 44% of the geeks, both facts no doubt reflecting their eras. As an overview, the book lacks the practical applications of some of Bennis's other works, but it's revealing and entertaining nonetheless. (Sept. 19)

Forecast:Bennis's reputation, a national ad/promo campaign and the planned 100,000 first printing will help generate lots of attention for this enjoyable book.