IT'S NOT THE BIG THAT EAT THE SMALL... IT'S THE FAST THAT EAT THE SLOW

Jason Jennings, Author, Laurence Haughton, Joint Author, Jason Jennings, Read by
Jason Jennings, Author, Laurence Haughton, Joint Author, Jason Jennings, Read by , read by the authors. New Millennium $29.95 (0p) ISBN 978-1-59007-017-8
Reviewed on: 08/06/2001
Release date: 06/01/2001
Hardcover - 272 pages - 978-0-06-662053-4
Paperback - 272 pages - 978-0-06-093672-3
Compact Disc - 978-1-59007-039-0
Paperback - 288 pages - 978-0-06-662054-1
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What do successful companies master that other ventures cannot? They are ready to face the 21st-century economy with an ability to adjust to change and a constant concern with providing first-rate customer service. To find these companies, the authors traveled around the world to learn these secrets from such winning firms as H&M clothing stores, Charles Schwab, Hotmail and Telepizza. Among the smart strategies are spotting trends, testing products and getting to market quickly. The authors offer lots of tips, interspersed with anecdotes about both successful and failing companies. While the information is excellent and the presentation clear, the content doesn't lend itself easily to audio. The authors are fond of lists, such as "10 steps"—obviously, people listening while driving or commuting will have to replay these sections if they want to take notes. In spite of this drawback, entrepreneurs willing to put in the effort will get some practical help from this book. (June)

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