The Bootstrapper’s Guide to the Mobile Web: Practical Plans to Get Your Business Mobile in Just a Few Days for Just a Few Bucks

In this nuts-and-bolts book, social media marketing expert Hay (The Social Media Survival Guide) guides the do-it-yourselfer through getting mobile from start to finish, covering everything from style and best practices to creating apps and your own QR codes. In addition, she discusses the native-app vs. Web-app debate and the pros and cons of each. Worksheets are included for the first two sections to help readers create their mobile Web site and apps, and the book’s many QR codes link to content on a companion Web site. Hay writes in a direct, no-nonsense manner, but in an attempt to cover almost everything, the writing has a tendency to become dense, often pointing the reader to other sites for the necessary information. However, in this kind of book, using additional platforms for delivering content might just be necessary. (May)