Let the Elephants Run: Unlock Your Creativity and Change Everything

Usher's debut is a guidebook to help readers awaken their own creativity. Best known for his career as rock musician, Usher also runs a company called CloudID Creativity Labs, which has furthered his knowledge of the creative process in a multi-disciplinary way. He strongly believes that creativity is a crucial part of our modern world, shaping many things beyond what is typically considered artistic endeavours. With a conversational style, he aims to help readers overcome self-doubt, connect with their own innate abilities and passions, and then put their ideas into motion. Each chapter outlines a creativity-related concept, often something gleaned from other artists, authors, and innovators. The reader is encouraged to follow through with a corresponding action item to break out of old habits and patterns and discover fresh ways of thinking and doing. The design invites marginalia, and Usher asks readers to draw, dream, and explore as they read. The entire book is also visually stunning, with beautifully chosen photos, typography, and graphics throughout. Combining hard data and personal experience, Usher offers inspiration and a clear map to creativity. (May)