cover image The Soul in the Computer: The Story of a Corporate Revolutionary

The Soul in the Computer: The Story of a Corporate Revolutionary

Barbara Waugh. Inner Ocean Publishing, $21.95 (272pp) ISBN 978-1-930722-03-3

Using the spirit of 1960s activism, Barbara Waugh was able to bring about change in a large corporation. The activist joined the recruiting department at Hewlett-Packard in the mid-'80s with the goal of finding ""co-conspirators"" and bringing about change by ""doing well by doing good."" To this end, she applied traditionally unbusinesslike techniques to the company's policies and strategies. She offers her own advice for bringing about ""radical"" change in a corporate environment in The Soul in the Computer: The Story of a Corporate Revolutionary. Among her recommendations are tried and true concepts that activists have used for years (e.g., finding the ""deviants,"" ""strength in numbers"" and ""bringing an issue home."" (Oct.)