Managing with a Conscience: How to Improve Performance Through Integrity, Trust, and Commitment

In a time ``of unparalleled change, turbulence and uncertainty,'' Sonnenberg, who heads a New Jersey marketing firm, calls for a reassessment of priorities and the restoration of traditional business values, including trust and care for customers and employees. Rejecting the debilitating results-at-any-cost business mentality, he probes the information age's new realities and crafts a holistic view of the modern corporation, one that sees itself as an organic whole. Sonnenberg stresses building organizations that adapt quickly to change, establishing learning environments, accepting risks, handling time compression and dismantling bureaucracies. His expansive ideas on service, mission, commitment, vision and communications are invigorating. Fortune Book Club and Newbridge Executive Program alternates. (Nov.)