CUSTOMERS RULE: Why the E-commerce Honeymoon Is Over & Where Winning Businesses Go from Here

Despite some outdated conclusions, Ohio State University marketing professor Blackwell and Stephan, a vice-president of Blackwell's consulting firm, convincingly assert that e-commerce represents an evolutionary step, not the death of traditional retail. Retailers must incorporate the Web's best with other good business practices. The last chapter outlines strategies to make one's company appear everywhere that consumers seek retail products—the secret, they argue, to future retailing success. (July 3)