PARTNERS.COM: How to Profit from the New DNA of Business
Michael J. Cunningham, . . Perseus, $27.50 (256pp) ISBN 978-0-7382-0502-1
With too much jargon and not enough tangible examples or "how-tos," consultant Cunningham ably discusses the various types of partnerships, including the relatively new concept of private exchanges, where pre-certified buyers and sellers interact. But he only broadly addresses why the best partnerships succeed and doesn't deliver much firsthand feedback from companies in successful associations.
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Reviewed on: 06/04/2001
Genre: Nonfiction