WHAT'S NEXT?: Exploring the New Terrain for Business
Eamonn Kelly, Peter Leyden, Global Business Network, and members of Global Business Network. . Perseus, $26 (368pp) ISBN 978-0-7382-0760-5
Kelly and Leyden, of Silicon Valley– based consultancy Global Business Network, chat with 50 "remarkable people," including entertainers like Laurie Anderson and geographic demographers like Joel Garreau, about everything from China's role in world politics to biotechnology, while trying to figure out how these trends mesh. After everyone's chimed in, the authors propose that the 21st century's successful business leaders will be those who develop an "adaptive advantage" over their competitors, learning to gauge the culture as effectively as the marketplace. They further suggest such corporate-minded entrepreneurs will be the most likely candidates to develop creative solutions for the world's toughest problems. The enthusiasm for corporations isn't unexpected, given Leyden's pro-globalization stance in 1999's
Reviewed on: 09/16/2002
Genre: Nonfiction