THE HYBRID COMPANY: Reach All Your Customers Through Multi-Channels Anytime, Anywhere

Traditional companies that viewed the Web as a business opportunity (and became "hybrids") and not a threat are the ones standing strong after the dot-com fallout, argues Tiernan, e-business consultant to the Rutgers Graduate School of Management. Clear, realistic and well organized, her book lays out a strategic and tactical road map for reaching customers through all available channels, with helpful chapter summaries. (July)