Awesome Arms!

Big, muscular arms have been a traditional symbol of physical power, although science has proven that it is a fallacy to equate size with strength. But esthetics seem to dominate contemporary bodybuilding, and both male and female muscle addicts spend long exercise sessions searching for larger and shapelier biceps, triceps and forearms. No one seems more committed to glamorizing this approach than Kennedy, editor of Musclemag International and author of a shelf of bodybuilding hype, including Beef It! and Reps! Here he gives the scoop on how one titleholder added the ""peak'' to his biceps, how another defined the horseshoe shape of her triceps, and how champs win contests by posing their arms to best advantage. There are over 100 photos scattered throughout the text, and many of them underline Kennedy's subliminal focus on sensuality. (July)