Sur/Petition: Creating Value Monopolies When Everyone Else is Merely Competing

De Bono is an educator (Cambridge, Harvard), government adviser, business consultant and author of 32 books. Here in lively, stimulating style he further develops his basic premise, established in earlier books, that ``thinking is a skill'' to be learned. De Bono advises readers to surpass competitors through value-enhancing super-concepts such as pricing movie tickets at $100, which includes a share in the film's profits, and developing a high-tariff, no-waiting phone booth. The book also offers detailed ``conceptual R&D'' guidance for companies needing to apply creative thinking to their planning and operations. Few readers will fail to enjoy, or benefit from, this cerebral but sprightly guide. (Apr.)