Hardball for Women: Winning at the Game of Business

In this constructive, no-nonsense guide, business consultant Heim addresses women executives who, despite technical proficiency, hard work and managerial skills equal or superior to those of their male co-workers, have been passed over for promotions. With Golant ( No More Hysterectomies ), she stresses the need for women to study the sports-modeled, competitive culture of men, focused on money and status, and to learn to work according to its rules without betraying their ``inner selves.'' Using sports jargon and examples, she advises such techniques as attacking a problem--not the person responsible--adhering to team goals and accepting criticism from a ``coach.'' She also offers valuable tips on positive body language (no tears), dressing and more, and reminds women that ``in a man's world--as in sports--winning is all that matters.'' (July)