These days, top-ranked skateboarders, snowboarders, BMX racers and motocross riders can make millions in product endorsements in addition to their competitive earnings. As the music critic for Entertainment Weekly
, Browne has an easy point-of-entry into this subculture through its avid appreciation for punk rock and heavy metal, but his overview approaches the extreme sports scene from a variety of angles. Whether he's hanging out with the pros on the tour bus, checking in with participants at a skate camp or meeting with ESPN executives to discuss the launch of the X Games, the candor he elicits from his interview subjects is impressive. He effectively describes the tension felt by the athletes, who strive toward a punk rock ethos of integrity and credibility as they navigate the increasing commercialization of their sports, but as an author, he hangs back at the sidelines. Though Browne seems fascinated by athletes who shrug off even life-threatening accidents by maintaining "injuries help to keep you focused," his narrative lacks an internal edginess that would ensure its appeal to participants in these sports, and his emphasis on marketing could be an equal turnoff. Older, less hip readers, however, will be able to glean some insight into what their kids and grandkids are up to these days. Agents, Sarah Chalfant and Jin Auh.
(Aug.)
