Buzz: The Ultimate Guide to Book Marketing

Book marketers Beevas (The Indie Author Revolution) and Cheng (Edge the Bare Garden) present an exceedingly straightforward, easy-to-use handbook that demystifies their profession for the benefit of independently published authors. Chock-full of charts, tables, and worksheets, this useful resource gently guides authors through the various steps of marketing their book. Beevas and Cheng encourage authors to overcome any reluctance they might feel toward self-promotion by keeping a healthy sense of humor about the process and observing how authors they admire market themselves. The authors cover hiring an independent publicist (“maybe”), the pros and cons of having an audiobook (“you absolutely don’t need [one]”), wooing booksellers (“learn how they operate”), and anticipating what to do when sales start to taper off (“first things first: relax”). Included is a very useful sample marketing calendar to help determine activities leading up the book launch, alongside a helpful summary list of “101 Ways to Market Your Book” (“create a marketing plan”; “create an Amazon Author Central account”). Every author, whether indie or not, will find this guide encouraging and instructive. [em](BookLife) [/em]