The New Rules of Consumer Privacy: Building Loyalty with Connected Consumers in the Age of Face Recognition and AI

Trepp, CEO of FaceFirst, a facial recognition technology company, devotes this discerning and revealing work to privacy issues in an age of mass surveillance. Looking at how companies can deliver privacy and security along with convenience, Trepp identifies five rules for CEOs to follow, including training their personnel in privacy matters, adopting policies to ensure responsible data handling, giving customers a right to unenrollment, enforcing company self-regulation, and fostering a culture of transparency. His examination centers heavily on facial recognition software, which, he argues based on his experience in the field, can be far less intrusive than critics claim if responsible guidelines are adopted by the industry and by government regulators. He touches on social media platforms, noting Snapchat’s “success has much to do with privacy” measures taken by the company, and also takes a prescient look forward at personal identification management, biometric legislation, and government surveillance, closing with a series of discussion questions to which experts in the field offer their opinions. Trepp’s thoughtful analysis of how online privacy matters will shape commerce and the world is one business leaders will be wise to note. (Self-published)