Letter from Cevin February 2014
I’ve been traveling a lot this last month, and I’m just back from ALA Midwinter in Philadelphia, where I had the pleasure of seeing many old friends, and meeting some new ones. Earlier last month I was in Chennai, India
, meeting with digital solutions providers
. It took me three days to get out of New York, given the cold and snow, but it was warm there, and I hadn’t visited in three years, so it was good to be back.
B2B marketing remains key for most publishers--
• Librarians form a core market. Publishers Weekly did another short survey of librarians at ALA Midwinter. One interesting statistic: 48% of librarians prefer to receive PW digitally. A full 52% prefer to receive PW in either print or print and digital both. As for e-lending, 59% of the respondents work in libraries that participate in e-lending.
• At Winter Institute in Seattle, we met hundreds of booksellers, part of the lifeblood of our industry. Here’s an observations by Publishers Weekly West Coast correspondent Wendy Werris: “This was my first WI, and I'm still astonished by how classy, professional and focused (on booksellers) the event is. It's truly the most engaging book event I've ever participated in—bar none. This is a conference specifically for booksellers. They feel important, they feel valued, and they feel that WI has reinforced the idea that indies have a real voice in the industry again.”
• Service providers
support the skeleton of the industry, and in India I met with many digital solutions providers. These providers have moved to a model of one-stop shopping
by providing full-service digital services to publishers and others. Interested in India? Here’s PW’s latest India report
. The 2014 report is due out in April.
But over the last few years, publishers have been expanding their consumer-marketing efforts. B2C marketing is still new territory for many publishers, who may have developed whole departments or even subsidiaries to reach out to consumers, or who may simply be relying on a publicist to handle their social media marketing.
To assist publishers with their consumer outreach, Publishers Weekly has bolstered its Web site appeal, drawing an astounding 8.3 million unique visitors last year, and continuing to expand PW Select, which is now published monthly and forms Publishers Weekly’s self-publishing supplement.
P.S. Looking for a new job
, or just want to see what your options are? I’m a huge fan of JobZone
, which is the place for publishing jobs. PW
posted 40 jobs last month. New jobs are being added every day. Take a look
P.P.S. Scroll down to see the new Giveaway winner. Last month we gave away a Nook HD. This month, it’s a $30 iTunes gift card.