Callaway Digital Arts and toy and kids entertainment company Hasbro Inc. are teaming up to create an interactive children’s app based on the classic children’s character Mr. Potato Head. The app, Mr. Potato Head Create and Play, is a touch based mobile app for iPad, iPhone and iPod Touch that will be released this month.
The Mr. Potato Head Create and Play offers a 3D animated character that lets kids customize the character with different combinations of body parts and outfits much like the physical toy. The app also has a camera feature that lets players save photographs of the play session.
Callaway Digital Arts CEO Rex Ishibashi said the new app allows the class character to “take on a new life,” and “a new generation of children and their families can experience the fun of this classic character in a new way.”