I just got back from a lovely weekend at the beach in Montauk. I didn't even mind the rain. It was a welcome respite as we prepare to kick into high gear. The team here at Publishers Weekly is deep into implementing holiday gift-giving promotional plans. If you’re still in the planning stages or even just getting started, know that it’s not too late to promote your seasonal gift books at Publishers Weekly.
"Traditionally, fourth-quarter sales of trade paperbacks and hardcover books are higher than sales in any other quarter. These include children's and YA titles," says my colleague Jim Milliot, co-editorial director of Publishers Weekly.
The reservations deadline is today for Children’s Reviews – Christmas and Hanukkah Books. Call me at 212-377-5703 or e-mail me today, and I will make sure your advertising is included in this holiday issue of PW.
The Frankfurt Book Fair is next month in Germany. I hope to see you there. If you have books, events or signings you want to promote in the PW Show Daily during the book fair, contact PW Show Daily Associate Publisher Joe Murray.
PW is swimming with good news and new opportunities for you to promote your books and services. Beginning in October, PW Select will go monthly. This self-publishing resource serves authors and writers as well as others within the self-publishing community. “Success stories” is a regular feature that is planned, as well as feature profiles—watch for an upcoming piece on Jim Carrey.
Best Books of 2013 is due out November 4th, with the reservations deadline October 21st. Publishers Weekly is first out of the gate on best books, and “Best Books of…” articles remain among the Top 10 most viewed articles throughout the year.
A new issue featuring Children’s Starred Reviews from 2013 is in the pipeline, scheduled for November 12th, with an October 15th deadline. There are more than 300 of these starred reviews, and the issue will be a real purchasing resource for booksellers and librarians. Additional newsstand distribution will put this special issue right in the hands of parents, teachers and educators. Let us know if you’d like to be included in this issue.
Sponsored podcasts are in huge demand and have been well received by authors, publishers and fans. These 15-minute segments are enormously popular. The sponsored podcasts include KidsCast, FaithCast and LitCast.
What is bound to be a smash hit is the RomanceCast, a sponsored podcast hosted by romance diva and Beyond Her Book blogger Barbara Vey. This new sponsored podcast series debuts October 2nd. There are two slots left for 2013, if you’d like to sponsor one of the podcasts.
Let me know what you think. I’d like to hear your comments and ideas about how we can work together and tap into the PW community. Contact me. We’ll make a date to have a conversation.
P.S. If you’d like to be included in the October SciFi and Fantasy sponsored webcast, contact me.
Did you receive this newsletter from a friend or colleague? Sign up here to get Book It! in your inbox each month.