The New England and New Atlantic Independent Booksellers Associations announced that they have created the Nor’easter Advertising Program, a joint advertising program designed to give publishers an opportunity to reach independent booksellers from Maine to Virginia.

“We have so much to offer publishers, and by making it easier and more effective by working together, everyone benefits,” said NAIBA executive director Eileen Dengler. Added NEIBA executive director Steve Fischer, together the two associations represent a “large and influential piece of the independent bookselling market, encompassing Washington, D.C., Philadelphia, New York, and Boston.”

For more information, contact: Dengler at 516-333-0681 or