Unit Sales of Print Books by Channel

Nov. 11, 2012 Nov. 10, 2013 % Chge Week % Chge YTD
Total 10,043* 11,870 18% 4%
Mass Merch./Other 1,303* 2,350 80 53
Retail & Club 8,740 9,519 9 -3

Unit Sales of Print via Retail & Club

Category Nov. 11, 2012 Nov. 10, 2013 % Chge Week % Chge YTD
Adult Nonfiction 3,590 3,975 11% -0.4%
Adult Fiction 1,958 1,778 -9 -11
Juvenile Nonfiction 592 630 6 5
Juvenile Fiction 2,020 2,567 27 -3
Format
Trade Paperback 4,645 4,766 3 -3
Mass Market Paperback 834 773 -7 -8
Board Books 225 272 21 13
Audio 79 88 11 -6

*Excludes wal-mart. Category segment excludes “other,” which includes audio, maps, calendars, and other miscellaneous categories. Format excludes calendars, boxed sets, and other formats (i.e., maps, minibooks).

Source: Nielsen BookScan and Publishers Weekly. Nielsen BookScan’s U.S. Consumer Market Panel covers approximately 80% of the print book market and continues to grow.